Pre-Launch Sale · 20% off every piece · Cash on delivery across Pakistan

Noriana

Noriana new arrivals look

New Arrivals

Made in Pakistan

Ready-to-wear cut in small runs and finished by hand. Designed for the heat here, styled for the evening.

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Noriana studio look

Discover

The Karachi Studio

Where each piece begins — draped, fitted and photographed in the light it was made for.

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Noriana golden hour look

Explore

Golden Hour in Pakistan

Soft neutrals and flowing silhouettes that catch the last of the light. Made to be worn, not saved.

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Noriana summer edit look

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Pakistani Summer Edit

Breathable fabrics in calm, wearable colour. The pieces you reach for when it's warm and you still want to feel put together.

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Noriana signature look

The Edit

Signature Looks

Limited editions, never remade. When a pattern closes, that piece is gone for good — so it is worth keeping.

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Pakistani Ease, Evening Polish

Choose your first look.

Amara

Amara

Rs. 20,000Rs. 24,000

Reverie

Reverie

Rs. 9,000Rs. 10,800

Verdant

Verdant

Rs. 12,000Rs. 14,400

Willow

Willow

Rs. 10,000Rs. 13,000

Sienna

Sienna

Rs. 8,000Rs. 9,600

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Made For Days Here

The pieces women keep.

Amara

Rs. 20,000Rs. 24,000

Amara

Reverie

Rs. 9,000Rs. 10,800

Reverie

Verdant

Rs. 12,000Rs. 14,400

Verdant

Willow

Rs. 10,000Rs. 13,000

Willow

Sienna

Rs. 8,000Rs. 9,600

Sienna

Made For Days Here

The pieces women keep.

20% Off

Amara

Jumpsuit

Amara

Rs. 20,000Rs. 24,000

View

20% Off

Reverie

Lounge Set

Reverie

Rs. 9,000Rs. 10,800

View

20% Off

Verdant

Co-Ord Set

Verdant

Rs. 12,000Rs. 14,400

View

Sale

Willow

Dress

Willow

Rs. 10,000Rs. 13,000

View

20% Off

Sienna

Maxi Dress

Sienna

Rs. 8,000Rs. 9,600

View

About Us

Cut in small runs, made to keep.

Noriana began as a small studio in Pakistan with a simple idea: clothing made slowly, in limited runs, and finished by hand. Every piece is designed for the weather here and the way women actually dress — easy by day, considered by evening.

We don't chase seasons or restock what sells out. When a pattern closes, that piece is gone for good. It means what you buy stays a little rarer, and a little more yours.

Made in PakistanDesigned & finished by hand
Small runsLimited pieces, never remade
Delivered nationwideCash on delivery across Pakistan

A Noriana look photographed on location

Kind Words

What our customers say

5.0 out of 5 from 42 reviews

The fabric is so soft and the stitching is beautiful. It fit exactly as the size chart said and looked even better in person.

Ordered the maxi dress for a wedding and got so many compliments. The colour is calm and elegant, exactly my taste.

Delivery was quick and the packaging felt premium. The co-ord set is now my go-to for casual outings.

I love that these are limited pieces. It feels special knowing not everyone will be wearing the same thing.

Great quality for the price. The fit was true to size and it has held up beautifully after several washes.

Beautiful piece and lovely customer service. They helped me pick the right size over chat before I ordered.

Good To Know

Questions, answered.

Anything else you would like to ask before ordering? Reach us any time on Contact Us.

How do I choose the right size?

Each product page has a full size chart with measurements in inches. If you are between sizes we suggest sizing up for a relaxed fit, or message us with your measurements and we will guide you.

What fabrics do you use?

Our pieces are cut in breathable, natural-blend fabrics chosen for Pakistani weather — soft on the skin, easy to wear through the day, and finished by hand in small runs.

How long does delivery take?

Orders are dispatched within 24 to 48 hours and usually arrive within 3 to 5 working days across Pakistan. You will receive a tracking update once your order ships.

Do you offer cash on delivery?

Yes. Cash on delivery is available all over Pakistan — you pay the rider when your order reaches you. Card and online payment options are also available at checkout.

What is your return policy?

We accept returns and exchanges within 30 days on unworn pieces with tags attached. Because many items are limited runs, we recommend checking the size chart before ordering.

Will a sold-out piece come back?

Most of our pieces are limited editions and are never remade once the run closes. If something is out of stock, message us — occasionally a size is restocked before an edition is retired for good.